In order to effectively promote your business, you need to create a foundation for your online presence and focus on getting in front of the right people quickly and efficiently.
A lot of promotional advice recommends pouring money into ads on Facebook, Instagram, or Google. But you can’t put all your eggs in the advertising basket—diversification is key to avoiding diminishing returns over time. Plus, there’s lots of ways to promote your brand for free, or for little money.
This guide walks you through 25 of the best ways to promote your business, complete with examples and resources for getting started.