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Lincoln Industries’ product to star in Super Bowl broadcast

People watching Sunday’s Super Bowl will see a Lincoln company’s product playing a central role in the broadcast.

Lincoln Industries, which is the largest privately owned metal finishing company in North America, designed and built the set that CBS’ NFL Today crew will use for the pregame, halftime and post-game shows.

The work on the set was done by Source One, which Lincoln Industries acquired in 2018.

Source One, which is now a division of Lincoln Industries, has been designing and installing sign frames for customers in the entertainment, technology and news broadcasting industries for more than 20 years.

But this is the first time the company has been chosen to do a broadcast set for the Super Bowl.

Source One and Lincoln Industries were approached in December by Planar Display Solutions, an electronic sign company they have partnered with on other…

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