Scientists around the world agree that the planet’s climate requires immediate action to avert catastrophe. Recently, the Breakthrough National Centre for Climate Restoration in Melbourne, Australia, estimated that a “near- to mid-term existential threat to human civilization” could take place in the next 30 years if the issue isn’t addressed. According to a survey by The Economist, consumers believe that brands have as much responsibility as governments to create positive environmental change. [Related: What Is Corporate Social Responsibility?]
Over the past five years, there has been a 71% rise in online searches for sustainable goods globally, according to The Economist Intelligence Unit. Consumers are engaging with sustainable businesses in ways that they previously ignored. This trend isn’t just in first-world countries. Consumer satisfaction in developing and emerging…
