For the last few years, Ben Silverman and Howard T. Owens have built production-management firm Propagate Content without major private equity financing that fueled the biggest Hollywood agencies over the past decade. That’s now changing.
The Los Angeles-based company (Est. 2015), behind Apple TV’s Owen Wilson starrer Stick as well as reality series The Secret Lives of Mormon Wives on Hulu, launched with early backing from the likes of A+E Networks then landed outside financing from merchant bank Raine Group in 2018. Seven years later, Silverman and Co. have now secured a private equity infusion of $50 million from Michael Arougheti-led investment manager Ares Management Corporation.
That funding unveiled Wednesday appears to be funneling in to Propagate’s increasing bet on growing in the creator economy representation space in addition to its traditional film…
