Learning how to use TikTok for business can level up your marketing strategy. The platform is home to over 1.5 billion users of all ages.
But surprisingly, only 26% of marketers are currently using TikTok. Considering the massive user base and engagement rates the platform offers, there’s a huge opportunity for brands to capitalize on this untapped potential.
In this article, we’ll show you how to use TikTok for business. Learn how to set up your account, develop a TikTok marketing content strategy, run ads, track performance and more.
Why should you use TikTok for business
Contrary to popular belief, TikTok has a very diverse user base. It’s not just Gen Z making funny dance videos. You also have millennials and older age groups using the platform daily for entertainment, catching up on the…
