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The Trust Economy and Why It Matters More Than Ever in Business

Think about the last time you led a meeting that ran long when you were already overscheduled. Did you say, “I’ll circle back with you by EOD,” knowing that you couldn’t manage any such thing until at least the next morning? I’m not judging, because I’m sure I’ve done it, too. But if you do that often enough, your colleagues learn that you don’t put much stock in your own words.

It’s not a big issue when it happens once, but it can come to signify something more important: that there is a disparity between what you often say and what you do. Over time, that reflects on our integrity — whether we, and the organizations we represent, are worthy of trust.

Rebuilding a Foundation of Trust

Everything that has happened in our social-political world in the last couple of years has people trusting businesses less, and the problem continues to grow. Consumers and employees don’t trust…

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