The Masters Tournament is adding virtual reality and generative AI to the golf fan experience in the latest attempt to grow the game.
For the 2024 tournament, IBM (IBM) and Masters introduced an app for the Apple (AAPL) Vision Pro for fans of the sport who can’t make the trip to Augusta National Golf Course in Georgia.
“This year’s new Hole Insights feature, for example, uses eight years of historical Tournament data — more than 170,000 shots — to provide fans detailed breakdowns of how the course at Augusta has played,” Noah Syken, IBM’s vice president of Sports and Entertainment, wrote in a statement to Yahoo Finance. “That level of detail allows a life-long golf fan following along at home to feel more connected to the action, while also making the game more approachable for a new fan at the same time.”
A Masters invitation is one of golf’s most coveted for players,…
