Does authenticity seem to be taking a back seat in marketing at the moment? In a way, it seems like that, as businesses want to focus only on AI and other technologies to improve the workplace and marketing—nothing about authenticity. But here’s a little secret: being genuine could actually be your strongest SEO strategy. Yes! It’s not always about algorithms and clicks; you have to keep in mind that people will only click something if they feel compelled. On top of that, people your audience can smell from a mile away if you’re not being genuine.
While you don’t have to form a parasocial relationship, it will help to focus on authenticity massively. Trends aren’t necessarily authentic, and SEO is a long-term gain that can give big rewards. So, with that said, here’s exactly how being authentic can boost your business’s SEO.
It’s All About Building Up Trust
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