The women’s sports explosion continues.
Major League Baseball will be making a “strategic investment” in the new AUSL—Athletes Unlimited Softball League—in a “first-of-its-kind, comprehensive partnership with a women’s professional sports league,” the body announced Thursday.
The partnership will serve to elevate and grow the AUSL by leveraging MLB’s “marketing, events, distribution, editorial, digital and social platforms, content and more, including select AUSL games airing on MLB Network and MLB.com,” per the release.
Major League Baseball will also support the fledgling operation financially by assisting with operational costs and growth initiatives.
“Major League Baseball’s investment in the AUSL represents an opportunity to support softball’s long-term growth and expand our engagement with these outstanding athletes and their fans,” said baseball commissioner Robert…
