Effective January 1, 2024, all Wolverine socks will exclusively be made by Renfro Brands
ROCKFORD, Mich., Nov. 21, 2023 /PRNewswire/ — Wolverine Boots and Apparel, the 140-year-old boot maker, has made the strategic decision to license their sock business exclusively to Renfro Brands. Wolverine sites the ever-evolving consumer, industry, and retail landscape as their main decision driver.
“To better service the needs of our retailer partners and consumers, the decision to partner with Renfro reinforces our prioritization of the sock category,” said Tom Kennedy, President of Wolverine Boots and Wolverine Worldwide’s Work Group. “Wolverine, in partnership with Renfro, is focused on providing the highest quality products in the industry in order to elevate our commitment to comfort and durability.”
Renfro Brands has been a sock industry leader for over 100 years and has pioneered…
