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Why Investers Like Karlie Kloss Joined $6.4M Raise For AI Powered mmERCH

mmERCH has announced a $6.4 million seed funding round.mmERCH

Blockchain-enabled, Artificial Intelligence (AI) powered fashion start-up, mmERCH has announced a $6.4 million seed funding round.

Led by Liberty City Ventures, participants include 6529 Holdings LLC, Christie’s Ventures, and Flamingo DAO. The round was also supported by CEO and co-founder of Paxos, Charles Cascarilla, Web3 investor, Mike Jacobellis, collector and investor, Daniel Maegaard (Seedphrase), American entrepreneur and model, Karlie Kloss, luxury fashion designer and philanthropist, Tory Burch, as well as Web3 fashion consortium, Red DAO.

The venture, which leverages generative algorithms to create collections of unique pieces, was announced in late 2023 and will release its debut collection in April.

Each physical item also features a digital twin with blockchain integration which verifies its…

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