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VanEck turns online slang into strategy with ‘Degen Economy’ ETF

The logos of the cryptocurrencies Bitcoin (BTC), Ethereum (ETH), the stablecoin Tether (USDT) and Binance Coin (BNB) can be seen on the trading platform CoinMarketCap.

Silas Stein | Picture Alliance | Getty Images

VanEck is betting that what started as a slang for reckless online traders can sell an ETF.

The firm is renaming its gaming ETF (BJK) the “VanEck Degen Economy ETF,” flipping the once-pejorative term into a marketing pitch for the boom in digital finance, gig platforms and online betting, according to a regulatory filing.

The change takes effect after the market close on April 8, resetting a fund launched in 2008 that has just $23 million in assets. Alongside the new name, the ETF will adopt a revamped benchmark index and a broad investment mandate meant to capture what VanEck calls the emerging “Degen Economy.”

“Degen,” short for “degenerate,” originated in gambling circles…

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