The Vogue Business Beauty Trend Tracker, produced in collaboration with Spate, tracks the top five brands, trends and ingredients that are driving the most significant positive change in year-on-year growth that have also demonstrated consistent upward growth historically. Each week, we’ll spotlight a different beauty category. Stay tuned for wellness and supplements next week.
Bodycare trends
The growing popularity of cold plunge suggests a rising interest in experiences, reflecting a desire for sensory stimulation and revitalisation that supports both the body and mind. Searches for silicone body scrubbers indicate an interest in reusable, sanitary alternatives for exfoliation. The growth in searches for glycolic body lotion highlights a focus on skincare beyond the face, with consumers seeking products that promote full body exfoliation and skin renewal. Searches for body cloths…
