AI – generated representative image
By Siddhartha Mukherjee,
The Leadership Role of Corporate Communications
Every organisation enters a new year with a business plan. Revenue targets are defined. Cost structures debated. Capital allocation scrutinised. Risks mapped. Execution milestones tracked.
And yet, most business plans are missing a line item that markets already value at 30–40% of enterprise worth.
That missing line item is brand reputation — and in 2026, it cannot remain an abstract idea or a downstream communications outcome. It requires clear ownership, leadership attention, and a function empowered to protect and strengthen it.
This is where CXOs should not just leverage Corporate Communications but arm them with the right ERPs (Efforts, Resources, and Processes). The…
