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The 7 Biggest Economic Drivers in Colorado in 2023

Once a celebrity is being referred to exclusively by their first name, you can bet that wherever they go the money will follow. That was the case when Deion Sanders—better known just as Deion—showed up in Boulder this year to take the reins of the University of Colorado football program. For the first time in a generation, the Buffs were not only relevant but one of the biggest stories in college football to begin the season. And while the Buffs 4–8 record earned them a last place finish in the Pac-12 Conference, the team’s six home games each saw more than 50,000 fans at Folsom Field and over the course of the season generated $113.2 million for the local economy, according to a recent report from Visit Boulder.

Defining economic impact is…

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