The subscription ecommerce market is projected to reach over $450 billion by 2025—making it a big opportunity for existing and aspiring business owners.
In this article, you’ll learn how to utilize the subscription business model in a new or existing ecommerce business and discover the pros and cons of various subscription business models.
What is the subscription business model?
The subscription business model is a strategic revenue-generation approach where customers pay a recurring price at regular intervals to access a product or service.
In ecommerce, subscription models are used by sellers offering everything from physical goods such as groceries or beauty products to digital services like streaming media or software. By providing ongoing value, subscriptions help build a long-term customer relationship, encourage repeat sales and enable businesses to forecast…
