CHICAGO — Many consumers put packaging waste and, more broadly, concerns about sustainability on the back burner during the pandemic. But reducing packaging waste has returned as an attribute that is influencing purchasing decisions.
Consumers recognize packaging is a necessity; that it helps ensure product quality and safety, while communicating nutrition information and preventing food waste. However, more consumers also believe the benefits should not come at the expense of the planet.
Reducing packaging materials and improving their recyclability help contribute to a more sustainable and circular economy. And consumers want to know that the companies they buy products from are doing their part. Food and beverage marketers are responding by switching to more sustainable packaging and communicating these changes to shoppers.
At the end of 2023, Chicago-based Kellanova announced it…