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Misspelt poster latest blunder in bid to attract UK investment

An official campaign to attract foreign cash to Britain has been left red-faced after misspelling the word “investors”.

A poster promoting the government-funded campaign, which is hanging outside the British Consulate in Hong Kong, reads: “Great Investers [sic] are creating a sustainable future.”

The poster continues: “As the first developed country to legislate for net zero by 2050, the UK is putting Clean Growth at the centre of its agenda. Discover where ambition meets sustainable growth.”

It is followed by the slogan: “We’re ready to trade with you.”

The huge poster, which flanks one side of the embassy’s entrance, promotes the “Great” Britain and Northern Ireland campaign, which is aimed at driving foreign direct investment to the UK.

The campaign, which operates in 145 countries worldwide, was set up in 2011 in the run-up to…

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