Zeta Global (NYSE: ZETA) has released its March 2025 Zeta Economic Index (ZEI), showing signs of economic cooling despite steady consumer spending. The Economic Index Score (EIS) declined to 68.3, representing a 3.2% month-over-month decrease, though remaining in the ‘Active’ range.
Key findings include:
- Discretionary Spend Propensity dropped 2.1% MoM, while Retail Sales Activity showed a minimal 0.1% increase
- Travel sector emerged as a bright spot, rising 3.4 points MoM due to Spring Break activity
- New Mover Index declined sharply by 7.0% MoM
- Entertainment sector fell 2.9 points, Retail dropped 1.1 points, while Technology, Healthcare, and Dining remained flat
The ZEI, powered by generative AI technology, analyzes real-time consumer behavior from over 245 million US consumers, providing comprehensive insights into economic…
