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Jeffrey Greenstein Leaves Millennium, Launches Higher Standard – The Hollywood Reporter

Jeffrey Greenstein

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Millennium Media President Jeffrey Greenstein has made it official: He’s leaving Avi Lerner’s company after 14 years and launching his own production and sales outfit, A Higher Standard.

Greenstein unveiled his new company in Berlin as the European Film Market kicked off. His first feature under the new label will be the action-comedy Playdate, which Greenstein will co-finance and co-produce with Nickel City’s Mark Fasano. 

In the boilerplate for the new shingle, Greenstein said A Higher Standard will “develop and co-finance a robust slate of films and television projects that engage and entertain a global audience with high-concept action, comedies and elevated genre.” As is the case with Millennium, the company will also have a sales unit.

Greenstein’s split…

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