Augmented reality (AR) ― a technology that can superimpose digital assets into real-world environments ― is set to transform how business is conducted. It will affect everything from selling and marketing products to helping companies better train their staff.
We’ll explain more about augmented reality, share how companies are using it today and look at what the future holds for this exciting technology.
What is augmented reality?
AR is the use of technology to add artificial, digital qualities to real-life objects. Anytime you use software or a device to add new sights, sounds or sensory stimuli to something you see, that’s AR.
The Pokemon Go game is a famous example of AR in pop culture. Players try to find Pokemons in the wild using their smartphones. When they find one, the character appears on a smartphone screen overlaid in the nearby environment like this:
Finding a Pokemon…
