Learning how to use TikTok for business can level up your marketing strategy. The platform is home to over 1.5 billion users of all ages.
But surprisingly, only 26% of marketers are currently using TikTok. Considering the massive user base and engagement rates the platform offers, there’s a huge opportunity for brands to capitalize on this untapped potential.
In this article, we’ll show you how to use TikTok for business. Follow the steps below to learn how to set up your account, develop a TikTok marketing content strategy, run ads, track performance and more.
Why you should use TikTok for business
Contrary to popular belief, TikTok has a very diverse user base. It’s not just Gen Z making funny dance videos. You also have millennials and older age groups using the platform daily for…
