To achieve success today, entrepreneurs must have a concrete plan for showcasing their brand to their target audience. With both online and offline marketing now being essential business elements, a unified brand experience ensures consumers know what your company is all about—regardless of where they come across your brand.
Despite this, some businesses may fail to see the importance of connecting both the online and offline marketing experience. To help businesses bridge the marketing gap, 11 Newsweek Expert Forum members each share one effective strategy company leaders can leverage to connect their offline marketing to their online marketing.
1. Clearly Define Your Brand
If this is a problem, you likely haven’t defined or communicated your brand clearly within your organization. When you have multiple people creating content or assets, the voice of the brand should be the same. If…
