If you’re an advertiser with a brick-and-mortar presence, it’s more important than ever to claim and advertise your business on Google Maps.
However, cracking the code on how to serve and control Google Maps ads may feel like a moving target over the last few months. With changes to Performance Max goals, Google Business Profile (GBP) guidelines and how folks search for places, a lot is happening within Maps.
Still, you can successfully commandeer your business’ Maps presence by optimizing your GBP listing, leveraging location assets and using Performance Max for store or travel goals.
Do businesses really need to target Maps specifically?
Yes. The way users search for businesses, paired with Google’s shift to highlight Maps placements within search results, makes it imperative to have a separate Google Maps strategy.
Having sitelinks driving to your…
