Opinions expressed by Entrepreneur contributors are their own.
For every business striving to enhance visibility and market share, local listing marketing and social media are vital tools. And with 46% of all searches relating to location, the importance of local search marketing for enhancing visibility on Google is undeniable.
Local listings give customers who are in search of products or services crucial information about a business, which greatly improves the business’s presence in search results. When coupled with social media, these tools form a comprehensive strategy that ensures a business is not only easily found but also actively engaged with by potential customers.
Related: Local SEO Has a Surprising Impact on Your Business. Here’s How to Use It.
Optimizing social media profiles for local marketing
Local businesses that use social media for marketing…
