The rise of content creation has revolutionised global operations, empowering individuals to market, advertise, and create on social media. This burgeoning industry has fueled online careers and birthed the creator cconomy—a network of independent creators, influencers, and entrepreneurs monetising their skills and creativity across digital platforms. Remarkably, this is a concept that was scoffed at less than five years ago.
There’s a significant shift from traditional jobs to a world where people can create successful businesses doing what they love and know best, with a handful of active income as well. According to Goldman Sachs, the creator economy could reach $480 billion by 2027. Its emergence is shaping marketing plans and impacting various sectors and online platforms. Tech firms are developing tools to support creators, while social media sites are introducing new…
