Skip to content Skip to sidebar Skip to footer

Endorsement Ads from Sports Radio Talent Can Be a Business’s Superpower

Many key local advertisers increasingly turn to radio on-air personality endorsement ads to enhance brand visibility and attract potential customers. It has been termed the ‘superpower’ of advertising. Securing the right radio endorser can significantly boost an advertiser’s credibility and reach among listeners. However, selecting the proper radio personality requires careful consideration and strategic planning. Here are some specific steps a local car dealership, for example, could take to hire a radio endorser and some insights on their effectiveness.

Step 1: Goals and Targets

Before hiring, define your marketing objectives and identify your target audience. Decide whether you want increased brand awareness, showroom visits, or website hits. Don’t expect all of it. Lift sales now or build them for tomorrow? Understanding this will help select a radio endorser and…

Read the full article…