The information on your company website should speak to both your existing customer base and potential new customers. — Getty Images/kupicoo
Your company’s website is often the first thing a potential customer will see, so creating a solid website is crucial. Your website establishes your business’s credibility and showcases its products and services in the best light possible. Here are six things you should always include on your business’s website, plus ideas for choosing other site elements and picking the right platform.
Homepage
The homepage is your first opportunity to tell website visitors what your company is about and why they should care. Your homepage should start with a compelling headline that speaks to your ideal…
