In the dynamic realm of B2B online trade, the year 2023 has undeniably been marked by a whirlwind of innovation and transformation. Noteworthy industry players such as GE Renewable Energy, Shopify, Walmart Business, and Amazon Business have made significant strides in their B2B strategies, emphasizing the accelerated pace of change. Amid this landscape, digital commerce has transcended mere rhetoric, manifesting as a tangible and immediate business strategy—a departure from the distant 10-year plans of yesteryear.
For food distributors and brands, the relentless pursuit of digital transformation is palpable. Conversations have shifted from hypothetical futures to the practical implementation of B2B ecommerce as a crucial business strategy. Amidst this landscape, Balance, a leading digital payment platform, has unveiled its new suite of products meticulously designed to address the…