Deloitte Digital explains why storytelling, creativity and communication should be a vital part of business transformation.
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Creativity is often associated with brands and marketing, but are creative skills valued in broader business contexts?
According to Deloitte Digital, companies that integrate creativity into their business strategy and transformation processes will stand out in the future.
“We’re pretty clear that adding creativity to business transformation is a real value add when it comes to outcomes and what it can achieve. It’s the process of how you embed it that is key,” Andy Sandoz, Chief Creative Officer UK at Deloitte Digital said.
What does a creative business transformation involve?
Traditionally, business transformation has focused on the commercial and technical details, often communicating changes in a top-down, one-way manner rather…
