Solar panels practically sold themselves in Europe after Russia’s invasion of Ukraine sent electricity prices skyrocketing. Now, as prices have begun to fall, solar installers have found themselves spending more on marketing to attract customers.
One proven way to win more business has been to offer financing. But small operations usually don’t have the resources to underwrite new installations, which cost tens of thousands of euros each, forcing customers to head to the bank. Problem is, many customers switch installers “because on the way to the bank, they get contacted by five other providers,” Jodok Betschart, co-founder and co-CEO of Cloover, told TechCrunch.
To Betschart and his co-founders, Peder Broms and Valentin Gönczy, the answer wasn’t just better project-bidding software, but the addition of financing to help small installers provide loans themselves….
