Under the new deal announced today, family-owned independent Norqain will have full international licensing rights in the United States, Canada, and Europe to use the NHL and its thirty-two team logos and branding in products, at retail points of sale, through events, and media. The NHL partnership is expected to give the brand, founded in 2018 by Switzerland’s Küffer family and a group of investors and executives that includes former NHL star and Norqain co-founder Mark Streit, a significant boost in profile through television broadcasts and in professional hockey arenas.
“Our partnership will give Norqain incredible brand visibility on NHL broadcasts across the world”, says Kyle McMann,
NHL Senior Vice President, Global Business Development. Alongside the NFL, Major League Baseball, and the NBA, the National Hockey League is one of the top four professional team sports leagues…
